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Search engine optimisation

 

Search engine optimisation, known as SEO, is a term often surrounded by mystique and technical terminology.
Search engine optimization is the practice of designing a website so that:

• Search engines can easily rank it

• The content and design helps it to appear prominently in results pages of search engines

 

Designing a website with good governance in mind in relation to search engine guidelines Imagine a superbly designed brochure, but it is buried amongst thousands. Prospective clients simply cannot find it to learn about your products and services. The same applies to websites. It can be the best website in the world but if prospective clients cannot find it the chances are it is not doing its job!

 

SEARCH ENGINE OPTIMISATION TESTS

 

Is your website performing as it should?

Exercise one

• Open up Google (link to www.google.co.za) on your internet explorer or Firefox
• In the search box type a search for your business (for example guesthouse in Cape Town)

• Does your website show on the first page?

 

Exercise two

• For businesses promoting themselves abroad – in this example we will use the United Kingdom.

• Open up Google.uk (link to www.google.co.uk) in your internet explorer or Firefox

• In the search box type the same search as above for your business (for example guesthouse in Cape Town)

• Does your website show on the first page?

 

If your website appears on the first page of both searches – congratulations your site is performing well.
If your site does not appear on any of the above results or only one of them, there is room for improvement.

 

Contact Us and we will help make your website visible to your market.
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